Lifebeat first came to me needing a bold, bright, powerful poster for their Music Fights HIV/AIDS health awareness campaign in 2011. This imagery was featured at their many sponsored concerts and events. A year later, they came to me again needing an informative poster and an infographic animation for their Dance For Life campaign, utilizing Keith Haring's DJ Dog artwork. The poster was featured as the inside front cover of the December issue of Billboard Magazine. The infographic animation, created in Adobe After Effects, was displayed on a jumbo screen across from the Viacom building in Times Square for the first week of December 2012.